Tali Sharot and Cass Sunstein have produced a very helpful new book titled "Look Again: The Power of Noticing What Was Always There" (2024, The Bridge Street Press). This book review deviates from the usual focus on leadership and management to explore how breaking free from entrenched habits can lead to innovative thinking.
Drawing on philosophy, economics, neuroscience, and psychology, the authors examine our tendency to habituate and offer strategies to help us see and experience life anew. This fresh perspective brings significant benefits to both personal and professional lives, particularly in keeping employees motivated and customers engaged.
Sharot and Sunstein aim to help readers "turn off the brain's grayscale and see colors again." The book is divided into four sections: well-being, thinking and believing, health and safety, and society. Building on ideas from influential works like "Thinking, Fast and Slow" and "Atomic Habits," this book encourages personal development to enhance productivity and fulfillment.
"Look Again" is highly recommended for everyone, especially leaders and managers, as it offers valuable insights for living a more vibrant and productive life.