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Goals for New CFOs

June 15, 2023
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Warrick Long

Starting well is important and for the new CFO the are facing a myriad of business challenges, let alone adjusting to a new role. And the CFO role has evolved considerably to now be much more collaborative and human-centered, while also needing to keep abreast of and oversee rapidly changing digital initiatives. A recent McKinsey & Co. online article (READ IT HERE) has “identified seven key mindsets and practices that new finance leaders can commit to right from the outset, to help jumpstart and sustain ling-term value creation.”

  1. Scope the challenge
    Take time to look at the entire business through the lens of an independent outsider, taking into account structures, resources, and activities. Seek consensus with your fellow senior executives regarding these, and then consider options. Challenge assumptions and scenarios and think like a competitor.
  2. Adopt a bias for action
    Do something that addresses the issues that are hindering value creation. Make the tough calls and commit to innovation.
  3. Make space in your portfolio for a few bold bets
    McKinsey notes that research “consistently shows that companies are too risk averse.” Rather than perpetuate the stereotype of the conservative finance leader, lead the way in taking some calculated bolder bets. Use the “test and learn” approach with small beginnings to learn, gains experience, and data.
  4. Teach and translate
    Use understandable terms rather than financial jargon when communicating with your Board and fellow senior executives. Educate colleagues “on what the financial implications are for their business and functions”, “share bad news early”, and your will gain more credibility through being straightforward and presenting “performance versus promises.”
  5. Be proactive about risk
    Understand what is most at stake for your business should major disruptions arise, and plan mitigation strategies. Build organisational resilience for the long-term.
  6. Think strategically about ESG
    New standards are emerging on reporting ESG activities, so get ahead of this and consider how, if at all, the companies ESG initiatives are connected to the company’s strategy.
  7. Pull together for talent
    Think big picture and collaborate with colleagues “to allocate capital toward attracting, teaching, and retaining talented employees.” Use your finance team to become “talent factories.”

Overall, the advice from the article is to “resist a setting for inaction or incrementalism and hit the ground running.” Ready, set, go!

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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