In their insightful article [CLICK HERE TO READ], Derin Kent and Nina Granqvist from Warwick Business School, explore how lessons from storm chasers can be applied to enhance employee engagement in more conventional workplaces, particularly in not-for-profit organizations. Here are the three key strategies they recommend:
1. Broaden the Definition of Meaningful Tasks
Storm chasers often face long periods of inactivity but remain engaged by finding value in more predictable weather patterns. Similarly, managers should help employees appreciate the significance of routine tasks. Highlighting the importance of everyday work can prevent feelings of disappointment and enhance motivation, even when employees are not working on high-profile projects. This approach is crucial for maintaining engagement in roles that involve uncertain work demands.
2. Fill Downtime with Enriching Activities
Storm chasers use their downtime productively by testing new techniques or preparing for future storms. Managers can adopt this approach by encouraging employees to develop their skills, attend conferences, or network within the organization during slower periods. This helps employees feel productive and valued, reducing stress and enhancing overall engagement. Providing opportunities for professional development and meaningful activities during downtime can prevent feelings of underutilization and disengagement.
3. Extend Core Tasks and Desirable Jobs
The preparation and debriefing phases of storm chasing are crucial for maintaining engagement. In the workplace, extending the duration of exciting tasks, such as product launches or client meetings, through thorough preparation and follow-up can build anticipation and energy among employees. Managers should also create opportunities for employees to relive and reflect on these moments, reinforcing their sense of accomplishment and engagement. This can be achieved by involving employees in detailed planning and post-event analysis, making them feel more connected to the outcomes of their work.
By applying these strategies, not-for-profit leaders can foster a more engaged and motivated workforce, leading to improved job satisfaction and productivity. These lessons from storm chasers highlight the importance of finding meaning in everyday tasks, staying productive during downtime, and extending the engagement from core activities to create a more fulfilling work environment.