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Leading Growth

December 18, 2025
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Warrick Long

In the dynamic landscape of not-for-profit (NFP) organizations across Australia, New Zealand, and the South Pacific, achieving sustainable growth requires strategic transformation. Insights from McKinsey's report, "Breaking the Mold: Five Behaviors of Leading Growth Transformers," offer valuable guidance for NFP leaders aiming to enhance their impact [CLICK HERE TO READ].

1. Start with Competitive Insights

Leading organizations ground their strategies in external perspectives, analyzing market trends, stakeholder needs, and sector benchmarks. For NFPs, this means understanding community needs, donor expectations, and policy shifts to inform mission-driven initiatives.

2. Leverage External Partnerships

Recognizing that internal resources may be limited, successful organizations collaborate with external partners to amplify their reach and capabilities. NFPs can form alliances with other charities, government agencies, and private entities to co-create programs, share resources, and address complex social issues more effectively.

3. Cultivate Ambitious Leadership

Transformative growth stems from leaders who challenge norms and inspire innovation. NFP leaders should foster a culture that encourages bold ideas, supports calculated risks, and rewards initiatives that drive meaningful change.

4. Integrate Digital Strategies

Embracing technology is crucial for modern organizations. NFPs can utilize digital tools to streamline operations, enhance donor engagement through personalized communication, and implement data-driven decision-making to improve service delivery.

5. Base Decisions on Robust Data

Effective organizations rely on comprehensive data to guide their strategies. NFPs should invest in systems that capture relevant metrics, enabling them to assess program effectiveness, identify improvement areas, and transparently report outcomes to stakeholders.

Implementing These Behaviors

To adopt these behaviors, NFP leaders can:

  • Conduct External Assessments: Regularly analyze the external environment to align services with evolving community needs.
  • Forge Strategic Partnerships: Collaborate with organizations that complement your mission to expand impact.
  • Empower Leadership Teams: Encourage leadership development programs that promote innovative thinking.
  • Invest in Technology: Implement digital platforms that enhance operational efficiency and stakeholder engagement.
  • Develop Data Capabilities: Establish robust data collection and analysis processes to inform strategic decisions.

By embracing these behaviors, NFPs in our region can navigate challenges more effectively, ensuring their missions thrive in an ever-evolving landscape.


Image by rawpixel.com on Freepik

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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