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Living With Uncertainty

July 19, 2023
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Warrick Long

What to do when experiencing uncertainty and ambiguity is a conundrum all leaders face at various times in their careers. A recent article ‘Flourishing in Ambiguity’ in the online Deloitte Insights Magazine 31 (read it here) notes that in “such circumstances there may be insufficient data to see an obvious course of action, or worse, using such data may result in the worst possible option being taken.” Even still, it is necessary for leaders to find ways to flourish amidst ambiguity.

The authors propose an alternative to just deciding to act, suggesting considering acting to decide. That is, instead of going “all in” on one option, investing in many small actions “that help improve our understanding of the current situation and foster the discovery and development of all options and possibilities available to us.” During this process, some options may well prove to be unworkable or inappropriate, while others may become the “logical next step for the organisation.”

This ambiguity can be problematic for managers and leaders who prefer a decisive single course of action based on solid data (which may be unavailable). Instead, engaging with the ambiguity and learning from it, and exploring smaller actions can reveal a best way forward. This acting to decide requires managers and leaders to “sense and understand the landscape, sensing possibilities, and pivoting towards opportunities and around challenges as they arise.”

Exploring and learning within uncertainty rather than prematurely committing to a decisive (and potentially disastrous) action can mean the different between thriving, just surviving, or even failing.

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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