HOMECURRENT STUDENTSSTAFFLIBRARYALUMNINEWS & EVENTSSHOPDONATE

The Power of Humour

November 18, 2025
|
Warrick Long

Humor in leadership can be a powerful tool, but it must be used wisely. A recent report from Warwick Business School [CLICK HERE TO READ] explores the benefits and potential pitfalls of CEOs using humor in the workplace. Here’s a summary tailored for not-for-profit leaders and managers.

Building Connections

Humor can help leaders connect with their teams on a personal level. For not-for-profits, where mission-driven work often involves high stress and emotional investment, humor can lighten the atmosphere and foster a sense of camaraderie. Self-deprecating humor, in particular, can humanize leaders and make them more approachable.

Enhancing Communication

Effective use of humor can enhance communication by making messages more memorable and engaging. It can be a strategic tool to introduce new ideas, highlight inconsistencies, or address sensitive issues in a non-threatening way. For not-for-profits, this can be particularly useful in rallying support for initiatives or navigating complex stakeholder relationships.

Cautionary Tales

However, humor must be used with caution. Inappropriate or poorly timed jokes can backfire, leading to misunderstandings or even damaging the leader’s credibility. The report cites examples where humor has had negative repercussions, emphasizing the importance of context and audience awareness.

Practical Tips for Leaders

  1. Be Authentic: Authenticity is key. Leaders should use humor that reflects their true personality and values. Forced or insincere humor can come across as disingenuous and may erode trust.
  2. Know Your Audience: Understanding the audience is crucial. What might be funny to one group could be offensive to another. Leaders should be mindful of cultural sensitivities and the diverse backgrounds of their teams.
  3. Use Self-Deprecation Wisely: Self-deprecating humor can be effective in breaking down barriers, but it should be used sparingly and appropriately. Overdoing it can undermine a leader’s authority.

Conclusion

For not-for-profit leaders, humor can be a valuable tool to build stronger connections, enhance communication, and create a positive work environment. By using humor thoughtfully and authentically, leaders can foster a more engaged and motivated team, ultimately driving greater impact in their communities.


Image by pressfoto on Freepik

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

MBA with a difference

A values-based business education 
Find out more →

News Archive →

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram