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The Power of Questions

September 17, 2024
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Lynnette Lounsbury

As communicators our aim is for our audience to understand what we intended for them to understand. But how can we actually know if they do? Well, for one, we can wait and see what actions they take. They will either succeed in doing what we asked and recommended or fail to some degree. It is a very inefficient way to gauge understanding. The other way, and by far the better way is to ask questions to see exactly what our audience has understood and to allow them to question us for clarity in return. Questions can drive the discover of information, foster understanding, build relationships and influence the decision-making process. There in meetings, client interactions, or with your own teams, the strategic use of questions can unlock new perspectives, solve complex problems and steer conversations in productive directions.

  • Fostering Understanding and Clarity

One of the primary functions of asking questions is to ensure understanding. business, Miscommunication can lead to costly errors, wasted time, and damaged relationships. Asking clarifying questions helps avoid these pitfalls. For example, when working on a project, the question "Can you clarify exactly what the client expects in this area?" invite specifics, reduces ambiguity, and ensures all parties have the same understanding of goals and processes. This is critical in an environment where every detail matters.

  • Encouraging Collaboration

Asking questions encourages collaboration. In meetings or group discussions, asking questions as simple as, "What do you think?" or "How would you approach this challenge?" create an environment where employees feel valued and heard. This not only improves morale but also brings diverse perspectives to the table. Each team member’s unique insights can lead to creative solutions that might not emerge in a more hierarchical, directive communication style.

  • Building Relationships

Questions can show attentiveness, interest, and empathy, all of which are crucial for building relationships and trust. When speaking with clients or colleagues, asking thoughtful questions shows that you care about their needs and perspectives. For instance, asking a customer, "What are your biggest challenges right now?" instead of pushing a product, opens a dialogue that prioritises the customer’s needs.

Questions also build rapport. Informal open-ended questions like, "How did you get started in your career?" can help form personal connection that shows you don’t simply see clients as a way to make money, but as people that you engage with and serve.

  • Driving Innovation

The ability to solve complex problems often hinges on asking the right questions. Asking  "Why are we doing things this way?" encourages teams to think beyond conventional solutions. There may be ideas amongst your team members just waiting to be uncovered that will innovate and update your workplace for the better.

Questions are powerful tools for communication. used strategically, they lead to better decisions, stronger teams, and more effective outcomes.


Image by rawpixel.com on Freepik

About the author: Lynnette Lounsbury is a Senior Lecturer in Communications at Avondale University. She is an author, educator and film maker. LinkedIn

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