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ABS Students Ranked in Top 7 Globally

November 18, 2018
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Warrick Long

ABS students in the final year unit 'Strategic Responses in Business' competed all semester in a globally run computer simulation, and ranked in the top 7 worldwide in most of the success measures!

In this unit, aiming to give the students a simulated business experience, the students managed a computer sensor company over an 8 year (fictional) period. For each year the students were required to make over 160 decisions involving marketing, financing, human resources, production, and R&D. Throughout the semester there were assessments based on competitor analysis, preparing minutes of meetings and compiling company reports based on their results.

The final assessment in the last week of semester involved the students holding an Annual General Meeting for their shareholders (Staff invited from throughout the College), in which they had to report on their companies’ operations and answer questions from their shareholders.

Following the completion of their AGM, their lecturer Warrick Long revealed to those who attended that of the success measures used by the simulation, this group of students achieved a ranking in the top 7 places world-wide in four of the seven success measures, beating 587 other teams in universities from around the world. This was an outstanding achievement from this group, involving Sarah Rosenberg, Andrew Bradley, Kody Dobson and Enzo Bocchino, and they should be justifiably very proud of their achievement. Well done.

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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