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First Impressions Count

August 4, 2014
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Warrick Long

How quick do you assess the trustworthiness of someone you just met for the first time? Do you like to engage in conversation first in order to make a considered, balanced judgement? I doubt it. Research tells us that we typically form our view in the first one-tenth of a second upon meeting a stranger.

In a recent blog-post in their Research Digest the British Psychological Society compiled a list of what matters most for first impressions. You can read it here >>. In summary, these are the ones that mattered most:

  1. Make Eye Contact

People who made and maintained eye contact, especially while talking, were perceived to be more intelligent.

  1. Talk Fast

Slower speech gives the impression you are less truthful, fluent and persuasive! And not surprisingly, when you use “um” and ”ah” people assume you don’t know what you are talking about.

  1. Dress Smart

People in more formal wear have been assumed to be more confident and successful, and when wearing name brand clothing, are more successful at soliciting money for charity.

  1. Lose the Piercings

As the number of piercings you have goes up, your intelligence goes down – at least that is what people assume.

  1. Shaved Heads

Research showed that when pictures of men who had shaved heads photo shopped, people judged them to be “more dominant, taller and stronger than their authentic selves”!

If you would further information on how Avondale Business School can help your organisation, contact Warrick Long

E: [email protected]

P: 02 4980 2168

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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