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When do Aussies Most Feel Inspired to Give?

December 2, 2013
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Warrick Long

So what day of the week do most Australians feel inspired to give? Hump Day (Wednesday). And when do we feel least inspired? Friday. New research from JustGiving reveals that nearly 60% of Australians say giving to charity helps to lift them out of their weekday blues. Interestingly online giving peaks on Thursdays at 10am.

A snapshot of the key findings of the JustGiving research are:

  • One third of Australians (33%) feel the least inspired to do things on Monday evenings
  • One quarter of Australians (26%) feel the least inspired to do things on Friday evenings.
  • 35% of males experience lower inspiration levels on Monday afternoons as compared to 31% of females
  • 29% of females experience lower inspiration levels on Friday afternoons as compared to 23% of males
  • 57% of Australians agree that when they help others or donate to charity they feel more inspired and positive.
  • 79% of Australians said that they are more productive and positive when they are inspired.

JustGiving is a global online fundraising organisation (crowdfunding) that has recently launched in Australia, and their website is: http://www.justgiving.com/

If you would further information on how Avondale Business School can help your organisation, contact Warrick Long

E: [email protected]

P: 02 4980 2168

About the author: Dr Warrick Long is an experienced chief financial officer, company secretary and company director, having worked for more than 35 years in the not-for-profit sector. From 2013 to 2024, he was part of the Avondale Business School (ABS) lecturing as a leadership and governance specialist and coordinating the Master of Business Administration and a leadership and governance specialist. Since late 2024 Dr Long has been serving as the Chief Financial and Operations Officer for Avondale University and undertaking some casual lecturing in the ABS. LinkedIn

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