This document outlines the branding and design guidelines for Avondale University. The contents cover all the features and elements of the brand to promote the consistent and vibrant application. Consistency strengthens the brand so that it can differentiate itself in the marketplace. The guidelines include design elements, tone of voice, partnership, photography, and visual vernacular. The tools and examples are designed for internal and external communication and serve to inspire and assist you to retain and respect and essence of the Avondale University brand. If you have any questions or need support, contact us at
[email protected].